Research in the Servitization of Manufacturing has become focused more on cases than concepts over the past decade. This is because governments have emphasized some practical research with policies to support their industries. Manufacturers need differentiated strategies to gain competitiveness by servitization in the global market. They should examine how common servitization has become in the same industries and markets. They should also make sure how it works and for what purpose it is done since it is necessary to make the best decision to be able to distribute the limited resources most effectively to defeat the global competitors. South Korea has the sixth largest trade volume in the world, but Korean SMEs’ marketing capabilities fall short compared to that of major global companies. This paper seeks to develop the proper model and its application for the servitization with global cases which are recommended for Korean SMEs. They need to check the urgency in servitization according to their products, industries and target markets. In addition, factors such as purposes, time and types of the servitization are examined to see how they are related each other. The most significant implication of this study is that the processes for early-stage companies in servitazation are modeled to help them make the best choices.

1. 서 론
 2. 선행 연구와 최근 동향
  2.1 선행 연구의 특징
  2.2 서비스화의 최근동향
 3. 연구과제의 설정과 연구 방법
  3.1 연구과제의 설정
  3.2 연구 방법
 4. 연구대상 표본의 분포
  4.1 국내기업 표본의 분포
  4.2 해외 사례의 분포
 5. 분석 결과
  5.1 시급성 분석결과
  5.2 유사 기업사례 벤치마크 모델
 6. 결론 및 시사점
 References

• 나창엽(Global Business Cooperation Department, KOTRA, Seoul) | Changyup Na
• 백동현(Department of Business Administration, Hanyang University, Ansan) | Dong Hyun Baek Corresponding Author