Abstract1)This study aims to understand why public information systems in agricultural fields have shown lower performances than other industrialized fields and industries and how these problems would be fixed and overcame. To accomplish this research purpose, this study would overview the previous studies on developing agricultural information systems in public sectors and would find out meaningful and considerable factors. This study would accept the methodologies of literature review and systems thinking approaches to understand the relationships among the found factors and to suggest the conceptual research model. Agricultural information system should take care to reduce implement and maintenance costs to reduce the negative relationships between costs and expected service value and between expected service value to perceived service value. Also, it should be understood that impersonal response would reduce the eager to use the services, so the government sectors should consider positively to adopt the concept of CRM even though the government sectors traditionally have ignored its necessity. The failure of public information systems/services may be caused not only by lack of the contents but also by the failure of the persistent post management.

Abstract
 1 Introduction
 2 Literature Review
  2.1. Critical Factors of Information Services inAgricultural Fields
 3 Results and Implications
  3.1. Systems Thinking Approach Results
  3.2. Modeling Results
  3.3. Limitations
 Reference

• Jongtae Lee(Assistant Professor, Dept. of Business Administration, Seoul Women’s University)
• Kyuhyun Park(Assistant Professor, College of Animal Life Sciences, Kangwon National University)