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The flow of the 4th Industrial Revolution calls for fundamental changes in the way of business pursued by manufacturing companies. In the service industry, various business models have been developed to include tangible products in services in order to secure differential competitive advantage in the market. Discussion of servitization and productization in academic research reflect the trends of these industries, and related researches are widely carried out in business administration, engineering, and design fields. In the meantime, customer value created by manufacturing companies and service companies has been proposed mainly about function, quality and utility of products or services. However, E3 Value (economic, ecological, experience), which is discussed from the viewpoint of product-service system (PSS), is newly recognized as an important factor in creating customer value. The purpose of this study is to develop a measurement model for the effects of product value, service value, and newly illuminated E3 Value on various business performance of a company. This study suggests a research model to extend the discussions on E3 Value, which was limited to concept studies and case studies, to empirical studies.
