The purpose of this study was to analyze the relationship between the emotional factors of human and the physical design elements of shopping mall website and to improve the desire to purchase the products through the screening of emotional factors influencing the purchasing decision. The results of the study suggested the effective ways to develop the internet on-line website design that the users want through human sensibility ergonomics approach.

• 권규식(전주대학교 대학원 탄소융합공학과, Department of Carbon Fusion Engineering, Jeonju University) | Kyusik Kwon
• 백성훈(전주대학교 대학원 탄소융합공학과, Department of Carbon Fusion Engineering, Jeonju University) | Sunghun Back