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Impact of Sign Design Elements and Communication on Customer Preference

간판의 디자인 요소와 커뮤니케이션이 고객 선호도에 미치는 영향

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/353625
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한국산업경영시스템학회 (Society of Korea Industrial and Systems Engineering)
초록

Indiscriminately installed signboards are messy in out of harmony with the urban environment. In such a case, improving signage project is needed to improve significantly the urban environment. Signboards are installed to give good perceptional effect through communication with the customer. Also, Signboards are designed to make harmonize well with the urban environment because signboards are installed in virtually every place, such as the residential environment, the natural environment, the commercial environment of the city. The design of signboards should consider functional elements as a perceptual media and the user interface communication in order to provide customers with various services such as traffic information and life safety. In this study, we analysis design and functionality the customer is seeking, and suggest design elements of signboards which can well harmonized with the urban environment.

저자
  • 김현옥(한밭대학교 생산경영공학과, Dept. of Production & Management Engineering, Hanbat National University) | Hyeon-Ok Kim
  • 박수용(한밭대학교 생산경영공학과, Dept. of Production & Management Engineering, Hanbat National University) | Soo-Yong Park
  • 이동형(한밭대학교 생산경영공학과, Dept. of Production & Management Engineering, Hanbat National University) | Dong- Hyung Lee