Recently, It is becoming the big issue internationally where the safety problem of the industrial product including the foodstuffs. The way is able to construct the trust of the consumer that the external specialized agency independently operating confirms what production process of the product keep a standard or a technical regulation. This is conformity assessment. In the many countries, agencies entrusted government authority do conformity assessment. Specially, `certification ' in one form of conformity assessment process is operating a certification system at the government and the non-government body in Korea. Also non-government certification is fixed by trusted system from consumer. He has to prepare a competitive power in liberalization time, so need the countermeasure urgently. This study purpose that develops strategy so as to activating of non-government certification system in gist of the origination called ‘self-control’.We present activation strategies using SWOT/AHP analysis.

Abstrac
 1. 서론
  1.1 연구목적
  1.2 선행연구의 고찰
 2. SWOT/AHP분석 개요
  2.1 SWOT 분석
  2.2 AHP
  2.3 SWOT 분석에서의 AHP 응용
 3. 민간인증제도의 SWOT/AHP 분석
  3.1 민간인증제도 현황
  3.2 SWOT 분석
  3.3 SWOT 요인 및 그룹간 쌍대비교
  3.4 전략 도출
 4. 결론
 참고문헌

• 고현우(서경대학교)