The purpose of this study is to analyse injuries of consumer product and to propose an alternative standardization for the product safety based on results of the analysis related with consumer injury. Firstly, We categorized hazard factors according to industrial characteristics referred to current injury information in Korea. And secondly, we decided consumer injury index(CII) according to the results of current consumer injury. The consumer injury index is the concept of risky level, which was decided by probability and severity of injury. Lastly, we developed an alternative standardization for the product safety considering consumer injury index.