Nowaday mobile phone is an essential item for convenient daily life. Mobile phone enables us to obtain a lot of necessary and important things such as communication, information, leisure and entertainment. As the technology of mobile phone has been developed, the function of mobile phone can be compared to small computer. Customer's need of mobile phone has been varied and changed according to individual taste and preference. The main purpose of this research is to analyze priority of mobile phone brands using evaluation method of intangible assets with five major brands.

Abstract
 1. 서론
 2. 연구 방법
 3. 분석 방법
 4. 분석 결과
 5. 토론
 6. 결론
 7. 참고문헌

• 임영문(강릉대학교 산업정보경영공학과, Industrial and Information Management Engineering) | Leem Young Moon
• 황영섭(강릉대학교 산업정보경영공학과, Industrial and Information Management Engineering) | Hwang Young Seob