In this research, we proposed a quality evaluation standard model which is suitable for the internet shopping mall based on the Malcolm Baldrige National Quality Award model. A 7-Point Likert Scale was used based on the seven categories within the 2008 Malcolm Baldrige Criteria: Leadership, Strategic Planning, Customer and Market Focus, Measurement Analysis and Knowledge Management, Workforce Focus, Process Management, and Result. Furthermore, we analysed the validity and causal relationship among the factors within the model. The goal of this research is to find a rational standard to evaluate internet shopping malls nationwide and help the structuring and the operation of these malls. The results may be used not only as a tool to evaluate internet shopping mall sites but also as a guideline to improve the quality of a internet shopping mall site that is under development.

1. 서론
 2. 이론적 고찰
  2.1 인터넷 쇼핑몰 성공요인에 관한 연구
  2.2 인터넷 쇼핑몰 성과측정에 관한 연구
  2.3 말콤볼드리지 모델
 3. 연구 모형 및 가설의 설계
  3.1 연구 모형의 설계
  3.2 가설의 설계
  3.3 연구변수의 정의
   3.3.1 독립변수
   3.3.2 종속변수
  3.4 설문지 구성 및 자료의 수집
 4. 결과
  4.1 표본 및 자료의 기술적 특성
  4.2 타당성 검증
  4.3 신뢰성 검증
  4.4 가설검증
 5. 말콤볼드리지 모형에 기반한 인터넷 쇼핑몰 평가모형
  5.1 모형의 개요 및 목적
  5.2 모형의 점수 산정
 6. 결론
 참고문헌

• 김희올(한양대학교 경영컨설팅학과, Graduate School of Management Consulting, Hanyang University) | Hee Ohl Kim
• 백동현(한양대학교 경상대학 경영학부, Department of Business Administration, Hanyang University) | Dong Hyun Baek 교신저자