This study was carried out to analyze conceptional structure between visitor's satisfaction and loyalty in the national natural recreation forests. The results of this study showed that facility, natural resources and view, staff service of recreation forest had positive effect on visitor's satisfaction. Reservation system, accessibility, and usage fee of recreation forest was not related to visitor's satisfaction. In addition, visitor's satisfaction was found to have positive effect on visitor's loyalty such as revisiting intention and word of mouth. As a result, managers of recreation forest need to enhance visitor's satisfaction, to improve rate of revisiting intention and to incite word of mouth through building management strategy.

Abstract
 1. 서 론
 2. 자연휴양림의 서비스품질과 이용자 만족 및 충성도에관한 이론적 검토
 3. 자료 및 방법
  3.1. 연구모형
  3.2. 분석방법
  3.3. 자료수집
 4. 결과 및 고찰
  4.1. 표본의 사회․경제적 특성
  4.2. 측정항목의 기술통계적 분석
  4.3. 요인분석 결과
  4.4. 연구모형의 적합성 및 가설검증
 5. 결 론
 참 고 문 헌

• 전문장(대구대학교 산림자원학과) | Mun-Jang Jeon (Department of Forest Resources, College of Life and Environmental Science, Daegu University)
• 심규원(대구대학교 야외휴양연구소) | Kyu-Won Sim (Institute of Outdoor Recreation, Daegu University) Corresponding Author