This study investigates the users’perception of the importance and performance of National Recreation Forest Service Programs quality, forest environmental education and cultural benefits, with the aim of improving the level of service quality within the programs.
An Important-Performance Analysis (IPA) was performed to determine significant patterns. The IPA results showed that most users’perceived as important how well the service programs performed to meet their expectations.
The enclosed study finds, for example, users’answered that three factors which were less important to them were entrance fee, size of program center or facilities and amount of information. These factors performed poorly, and the program of guidance indicates the need for improvement of these factors.
In addition, the finding also suggests how recreational service programs in the future can complement and improve what they offer. These are as follows. The process of preparation and content of the program order need to be effectively established. The Program Director needs to maintain a friendly attitude and must have ongoing training on how to provide effective programs. For programs to be enjoyable and satisfying for users, the location of the programs should provide a comfortable environment. Also, detailed program guidance is required for users’ convenience.
It is expected that the results of this study will be useful when ameliorating and establishing the marketing strategy of the National Recreation Forest Service Programs.

Abstract
 1. 서 론
 2. 자료 및 방법
 3. 결과 및 고찰
  3.1. 문화 프로그램의 IPA 분석
  3.2. 교육 프로그램의 IPA 분석
 4. 결 론
 참 고 문 헌

• 김범수(건국대학교) | Bum-Soo Kim (Department of Forest Science, Konkuk University) Corresponding Author