The objective of this study is to analyze the factors increased use of environmentalfriendly agricultural product in school food service. For this, I surveyed the perceptions on environmental-friendly agricultural product and willingness-to-pay for increasing use to 500 parents of elementary, middle and high school. As a result, the perception of environment and safety is the highest, but health and consumption is the lowest. The average of willingness-to-pay is about 12,136 Won per month. But 14.2 percent of the total respondents said that they did not have a willingness-to-pay, and 62.6 percent said that they would pay an additional 10,000 won or less. The factors affecting the willingness-to-pay were gender, income, health and consumption factors. Despite the low level of parents’ perception of the health and consumption factors for environmental-friendly agricultural products, health and consumption factors affect statistically significant on the willingness-to-pay compared to others. Most of the promotion and education of environmental-friendly agricultural products has focused on safety, but this study suggests that education on the health and correct consumption of environmental-friendly agricultural products is important.

Ⅰ. 서 론
 Ⅱ. 연구방법
  1. 자료
  2. 친환경농업 및 농산물에 대한 인식
  3. 학교급식에서의 친환경농산물 사용 확대를 위한 추가지불의사
 Ⅲ. 연구결과
  1. 친환경농산물 구매경로
  2. 친환경농업 및 친환경농산물에 대한 인식
  3. 학교급식에서의 친환경농산물 사용 확대에 따른 추가지불의사
  4. 추가지불의사금액에 영향을 미치는 요인
 Ⅳ. 요약 및 결론
 References

• 양성범(단국대학교 환경자원경제학과) | Yang Sung-Bum Corresponding author