The purposes of this study were to investigate ecotourism goals of conservation and increasing residents' benefits based on perceptions from the stakeholders of the Upo wetland. The stakeholders are residents, five villages' reprensentatives, people who were residents but now live out of the area, civil officals, and environmental NGO staffs of he Upo wetland.
The results of this study were as follows: While the perceptions of environmental conservation among interviewees were positive, the residents' perceptions about residents' benefits were very negative in the Upo wetland. People who used to reside and then moves out had pride about the Upo and they wanted to return to live in the Upo wetland area. Even though the wetland is named as one of the most well known ecotourism sites by the Ministry of Environment and Korean National Ecotourism Organization(KNTO), the Upo wetland area is not an ecotourism site yet based on the definition of ecotourism goals which seek generating conservation and residents' benefits in this study. There are suggestions for this wetland area. The conservation policy with the residents' benefits are strongly recommended.

• Yong-Ho Roh(Department of Hospitalality Management, Daekyung College) Corresponding Author
• Sang-Ho Kim(Division of Hotel and Culinary, Daekyung College)