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Entering Uncharted Territory: Ownership of Healthcare by Business Corporations KCI 등재

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  • URLhttps://db.koreascholar.com/Article/Detail/365019
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한국유통과학회 (Korea Distribution Science Association)
초록

Purpose – The aim of this paper is to examine the newly formed a partnership of Amazon, Berkshire Hathaway (Berkshire) and JPMorgan through the lens of strategic alliance, corporate philanthropy, and corporate social responsibility.
Research design, data, and methodology – This is an analytical case study that examines the existing scholarly articles in strategic alliances, corporate philanthropy, and corporate social responsibility to explain the recent strategic alliance.
Results - There is a clear limitation in explaining this type of unconventional strategic alliance with exiting definitions and concepts because there is no existing study or case available today. Forming a strategic business alliance to create and operate healthcare for their domestic employees could be viewed as a social innovation that resulted from an effort to resolve a social problem, the ineffective healthcare system in the U.S., rather than focusing on business benefits and profits.
Conclusions – The success or failure of this type of business alliance would certainly affect the current healthcare system of the United States and global businesses and healthcare industries in the future. However, just entering or tapping into uncharted territory by these three companies to deal with a social issue is significant enough to merit further exploration and analysis for scholars and practitioners.

목차
Abstract
 1. Introduction
 2. Strategic Alliances
 3. Corporate Philanthropy and CorporateSocial Responsibility
 4. Conclusions
 References
저자
  • Dongho Kim(Department of Business, International Business & Marketing, SUNY Empire State College, USA.)
  • Myoung-Kil Youn(Dept. of Medical IT & Marketing, Eulji University) Corresponding Author