The objective of this study is to investigate the effect of pesticide-related accident on prices and sales of eggs and the perception of food safety accidents among consumers. For this, we analyzed the impact of the pesticide incident on consumers’ purchases by separating large discount stores and eco-friendly specialty stores with econometrics methods. In addition, the value changes for each egg certification were analyzed after the accident. Perception of food safety accidents was conducted through a survey to investigate the awareness of the pesticiderelated accidents, changes in purchases, and the causes of the pesticide accidents. Furthermore, the risk analysis was conducted. This results show the importance of trust and communication in food safety accidents between distributors, consumers and concerned authorities. Also, after the accident, consumers’ interest and premium exist in the breeding process such as animal welfare, not only in the final product. Therefore in order to actively respond to food safety accidents such as pesticidesrelated accident, response and improvement are necessary considering various aspects such as risk assessment, risk management, and risk communication.

Ⅰ. 서 론
 Ⅱ. 자료 및 연구방법
  1. 판매 자료
  2. 가격․매출 및 속성가치 분석
  3. 설문조사
 Ⅲ. 결과 및 고찰
  1. 가격 및 매출액
  2. 살충제 검출 사고 영향
  3. 계란 인증 속성가치
  4. 살충제계란 사고 인식 및 원인
  5. 살충제계란 사고 위험 분석
 Ⅳ. 결 론
 References

• 한별(농촌진흥청 농산업경영과) | Han Byeol
• 양성범(단국대학교 환경자원경제학과) | Yang Sung-Bum Corresponding author