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Global Corporate Citizenship: Cross-cultural Comparison of Best Practices in the Global Automotive Industry KCI 등재 SCOPUS

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한국유통과학회 (Korea Distribution Science Association)
초록

The study aims to investigate corporate social responsibility (CSR) best practices of the world automotive industry - Peugeot, BMW, Ford, Hyundai and Toyota among others – and recommend that they plan their business strategies and managerial responses accordingly. Based on the comparative research and case studies, this research finds that all five automobile manufacturers have taken very similar measures and actions in order to establish and maintain a high level of CSR practices. Sustainability was a core value in all five companies and served as a guiding principle in every aspect and approach of their business. This study finds that all five companies have CSR strategies in place to increase energy efficiency as well as reduce the usage and wastage of water in their production and plants. This research also finds that all companies monitor their suppliers and their own production process to ensure that they maintain their CSR standards. More impressively, this sustainable management practice is transferred along the companies’ supply chain through education and training. Their suppliers and business partners are closely monitored to make sure that their high CSR standards are respected and followed. However, we find that there also are some differences in terms of their CSR deliveries and activities.

목차
Abstract
 1. Introduction
 2. Literature Review
  2.1. Corporate Social Responsibility in the Automobile Manufacturing Industry
  2.2. Global Corporate Citizenship: Its Definition and Norms
  2.3. Global Corporate Citizenship: Its Values and Standards
  2.4. Global Corporate Citizenship: Its Deliveries
 3. Research Methods: Case Study and Comparative Analysis
  3.1. Peugeot
  3.2. BMW Group
  3.3. Ford Motor
  3.4. Hyundai Motor
  3.5. Toyota Global
 4. Results and Findings
 5. Conclusions
 References
저자
  • Jung Wan Lee(Administrative Sciences Department, Metropolitan College, Boston University) Corresponding Author
  • Wie Nie Tan(Administrative Sciences Department, Metropolitan College, Boston University)