The flow of the 4th Industrial Revolution calls for the innovation of the traditional business models of the manufacturers. Servitization is a corporate strategy to respond to changes in the business environment. These days, the value that the market demands can be created on the basis of the product-service integration. Thus the manufacturers must pursue the fundamental innovation of the current strategy and business models. It is necessary to create common values with customers through providing product-service integrated offerings beyond the development, production, and delivery. The purpose of this study is to develop the evaluation indicators for selecting suppliers when the manufacturer who offers the value of product-service integration needs to obtain the resources from outside. The case company in this study is the manufacture firm conducting the retail IoT business as a new business. The Delphi method is used to develop the evaluation indicators for selecting suppliers. This study suggests the academic implications providing the perspective of Servitizaiton by using Delphi method, and the practical implications applying the creating value method of Servitization by collecting the opinions from both value providers and value consumers in the process of developing the evaluation indicators.

1. 서 론
 2. 이론적 배경
  2.1 서비타이제이션(Servitization)
  2.2 아웃소싱(Outsourcing)
 3. 연구방법
  3.1 연구대상
  3.2 연구방법과 절차
 4. 연구결과
 5. 결 론
 References

• Jae-Yong Yang(School of Management Consulting, Hanyang University) | 양재용
• Sang-Ryul Lee(School of Business Administration, Hanyang University) | 이상열 Corresponding Author