The critical problem in dealing with multiple characteristics is how to compromise the conflict among the selected levels of the design parameters for each individual characteristic. In this study, First, Methodology using SN ratio optimized by univariate technique is proposed and a parameter design procedure to achieve the optimal compromise among several different response variables is developed. Second, to solve the issue on the optimal design for multiple quality characteristics, this study modelled the expected loss function with cross-product terms among the characteristics and derived range of the coefficients of the terms. The model will be used to determine the global optimal design parameters where there exists the conflict among the characteristics, which shows difference in optimal design parameters for the individual characteristics. Third, this paper propose a decision model to incorporates the values assigned by a group of experts on different factors in weighting decision of characteristic. Using this model, SN ratio of taguchi method for each of subjective factors as well as values of weights are used in this comprehensive method for weighting decision of characteristic.