Electronic commerce has provided another access for consumers to purchase products, but some researches have pointed out that there are difficulties for companies to do business on web. For lack of trust, many people not prefer purchasing through virtual channels. Based on the literature review, this study aims at empirically testing the impact of website design on individual trust in internet firms. From statistic analysis, we will conclude that security, interaction, and navigation functionality will affect on-line trust.

Abstract
 1. INTRODUCTION
 2. RESEARCH DESIGN AND METHODOLOGY
 3. RESEARCH RESULTS AND ANALYSIS
  3.1 Reliability Analysis
  3.2 Regression Analysis for On-line Trust
  3.3 Stepwise Regression
  3.4 Moderator Effect by Trust Propensity
 4. CONCLUSION AND DISCUSSION
 Reference

• Hua, Deng
• Kim Chang - Eun