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AHP를 이용한 소비자 선호도에 관한 연구

On the Preference of Consumer using the AHP

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/368892
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대한안전경영과학회 (Korea Safety Management & Science)
초록

Multi-criteria decision making is deducing the relativistic importance in the criterion of decision making and each alternative which is able to make a variety of choices measures the preferred degree in the series of low-ranking criterions. Moreover, this is possible by synthesizing them systematically. In general, a fun-diametral problem decision maker should solve for multi-criteria decision making is evaluating a set of activities which are considered as the target logically, and this kind of work is evaluated and synthesized by various criterions of the value which a chain of activities usually hold in common. In this paper, we study about effective consumer preference to towels made of paper according to the three kinds of intensities of products from some domestic company, using the AHP.

목차
Abstract
 1. 서론
 2. 계층화 분석과정
 3. 본론
 4. 결론
 5. 참고문헌
저자
  • 정순석 | Chung Soon Suk