논문 상세보기
This study demonstrates some major traits of digital contents as information, playfulness, individuality, perceived recognition as perceived usefulness and perceived ease of use, relationship quality as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents and perceived recognition, traits of digital contents and relationship quality, perceived recognition and relationship quality, relationship quality and user behavior. Proposed theoretical model was based on TAM and was tested by the structure equation model for validity, credibility, goodness of fit. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by perceived recognition, satisfaction in relationship quality and use intention via perceived recognition. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.
1. 서론
2. 이론적 배경
2.1 디지털 컨텐츠
2.2 정보기술 수용모형
2.3 관계품질 및 이용의도
2.4 이용의도
3. 연구방법
3.1 연구모형
3.2 연구 가설
3.3 주요 변수의 조작적 정의
4. 실증분석
4.1 자료의 수집 및 인구통계학적 특성
4.2 단일차원성과 신뢰성 분석
4.3 연구가설의 검정
5. 결론
5.1 연구결과의 요약 및 시사점
6. 참고문헌
