Upon the basis at the end of March 2005, we have the 38.91 million cellular phone subscribers over the country and the total diffusion rate of the cellular phone is reached up to 76.1%. At this moment, it can be said the most people use it since the demand is still going on. Turning to the operation company, this is serviced by the SK Telecom, LG Telecom, and KTF, and there are at least 6 manufactures producing it including Samsung, LG, KTF ever, Motorola an d SKY. Most users periodically change the service vendor to the others for buying new model or changing the service vendor. It is understood the customer's action occurred by the differences of the brand cognition. In this study, along with some parameters including the difference of the vendor's difference of satisfaction (mobile telecommunication, product), and the possibility to buy the product again, I am going to find out the relationship between the satisfaction of the provider's service.

Abstract
 1. 서론
 2. 이론적 배경
  2.1 서비스 품질의 차원과 측정
  2.2 고객 만족
  2.3 브랜드 인지도
 3. 연구방법
  3.1 연구모형 설계
  3.2 변수의 측정
 4. 분석 및 결과
  4.1 브랜드 인지도 분석
  4.2 신뢰도 분석
  4.3 이동통신 및 핸드폰 제품 품질 요인
  4.4 서비스 품질과 제품 품질 연구 모형 설계
  4.5 서비스 품질과 제품품질 연구 모형 결과
  4.6 제품 브랜드 인지도 차이에 따른 연구모형 설계
 5. 결론 및 향후 과제
 6. 참고문헌

• 한경희 | Kyong-Hee Han
• 조재립 | Jai-Rip Cho