As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

Abstract
 1. 서론
 2. 이론적 배경
  2.1 중국이동통신 시장에 관한 이해
  2.2 서비스 품질의 차원과 측정
  2.3 고객 만족과 재구매 의도
 3. 연구방법
  3.1 연구모형 설계
  3.2 변수의 측정
 4. 분석 및 결과
  4.1 신뢰도 분석
  4.2 이동통신 및 핸드폰 제품 품질 요인
  4.3 서비스 품질과 제품 품질 연구 모형 설계
  4.4 서비스 품질과 제품품질 연구 모형 결과
  4.5 결론 및 제언
 5. 참고문헌

• 한경희 | Kyong-Hee Han
• 조재립 | Jai-Rip Cho