In order to find out the customer requirements and to develop new products more effectively, the Kano model and QFD(Quality Function Deployment), AHP(Analytic Hierarchy Process) developed and applied. But, Many companies difficult to select the CTQ(Critical to Quality) of new product. Especially the life cycle of cell phone is very short. In this thesis, the Kano model and AHP(Analytic Hierarchy Process) for finding the CTQ(Critical to Quality) for customer satisfaction are suggested. It is explained and discussed with the example of cell phone.

Abstract
 1. 서론
 2. Kano 모델, AHP에 관한 이론적 고찰
  2.1 Kano모델의 개요
  2.2 AHP
 3. 연구 설계
  3.1 표본선정 및 자료수집
  3.2 자료의 분석방법
 4. 고객의 요구속성파악
  4.1 Kano의 품질특성 분류
  4.2 AHP를 이용한 품질특성에 대한 가중치 산정
 5. 결론
 6. 참고문헌

• 조태연 | Tae Yeon Cho