The main purpose of this paper is to analyze preference of consumers on mobile devices. Preference analysis was performed on five major brands with five aspects such as commercial image, price, design, function and durability. The result of this study will be helpful for manufactures of mobile devices.

Abstract
 1. 서론
 2. 연구 대상
 3. 연구 방법
 4. 분석 결과
 5. 토론
 6. 결론
 7. 참고문헌

• 임영문 | Young Moon Leem
• 황영섭 | Young Seob Hwang