The purpose of this study was to variety of services criteria as Serqul in service quality on customer commitment the customer to take a look at the impact of the activities associated with customer loyalty Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. As a result, in this era of consumer-centered marketing, customer commitment is surfacing as a competitive edge that a company can benefit from for a long time.

Abstract
 1. 서론
  1.1 연구의 배경
  1.2 연구의 목적
 2. 이론적 배경
  2.1 커피전문점 서비스 품질
  2.2 고객 몰입
 3. 연구모형 및 가설
  3.1 연구모형
  3.2 연구가설
 4. 분석 결과
  4.1 자료수집
  4.2 요인분석
  4.3 신뢰도 분석
  4.4 회귀 분석
 5. 결론
  5.1 연구의 요약 및 시사점
  5.2 연구의 한계점과 향후 연구방향
 6. 참고문헌

• 주형준 | Hyung-Joon Joo
• 조재립 | Jai-Rip Cho