Global financial crisis at 2008 caused a great change of the company itself and environment as hit product, new creative business model. But it is not easy program. Ambidextrous organization excel at exploiting existing products to enable incremental innovation and at exploring new opportunities fo foster more radical innovation. In this paper are presented the improved procedures of new business model development using 6 sigma methodology. To inspired about new business ideas we use exploration method. To eliminate project's waste we use exploitation method such as 6sigma methodology. The main object of this study is to introduce an empirical study on DIDOV.