PHYGITAL BOOM MAY LEAD TO LUXURY IMPLOSION - koreascholar

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PHYGITAL BOOM MAY LEAD TO LUXURY IMPLOSION

Anna Chastel, Sarah Grondin, Julien Baland, Ivan Coste Maniere

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URLhttps://db.koreascholar.com/Article/Detail/372597

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.514

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

retail excellence ersatz Phygital Luxury marketing retail sales process prospect experience virtual reality pursuit of the dream

저자

Anna Chastel(SKEMA Business School, China)
Sarah Grondin(SKEMA Business School, China)
Julien Baland(SKEMA Business School, China)
Ivan Coste Maniere(Skema Business School, France)

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