Purpose – This study aims to explore women's beauty industry market and growth development by identifying the main factors of women's perception of skin health care.
Research design, data, and methodology – The survey was conducted on women aged 20 to 60 living in Seoul. For the statistical analysis, frequency analysis, t-test and one-way ANOVA were conducted, and significant differences in p<0.05 were tested through the multiple range test of the Scheffe. The factor analysis was conducted to verify the validity of questions, and the reliability was determined by the coefficient of Cronbach's α.
Results – The lower the age, the higher the perception of the skin, and women pay a higher price for skin health as a provisional customer. 'Acne care' was the most common skin condition (32.8%), 'life style' (79.8%) was the most important part of skin care. Final education was the highest level of skin care for women with a professional background (M=3.41) (F=4.028, p<.05).
Conclusions – The differences in the recognition of health knowledge by age, marital status, and household monthly income were significant, but there was no difference between jobs and final education. Customers who use less skin care than customers who frequently use the skin care center were more aware of skin health, and women who have a high awareness of skin are more interested in aging and regenerating due to the skin care.

Abstract
1. Introduction and Theoretical background
    1.1. Introduction
    1.2. Theoretical background
2. Research method
    2.1. Subject and period of study
    2.2. Research tool
    2.3. Data processing and analysis method
3. Research results
    3.1. General characteristics of the subject
    3.2. Verification of the validity and reliability ofmeasurement tools
    3.3. Analysis of factors and technical statistics ondermal health care awareness and reliabilityverification measures of skin health carebehavior
5. Discussion
6. Conclusion and Summary
References

• Jong-Won CHOI(Corporation Reve Korea)
• Ho-Gil YOO(Department of Sports Management, Catholic Kwandong University)
• Young-Eun KWON(Graduate School of Public Health, YonSei Univ)
• Lee-Seung KWON(Department of Health Care Management, Catholic Kwandong University) Corresponding Author