This paper aims to discover factors and their influences degree to repurchase organic cosmetic in Vietnam. In addition, this research also discloses the main segments that have high demand re-buying intention based on demographic groups of gender, age, income, educational level, job, type of products, and place of production. Twenty-eight scale was designed based on previous studies and adjusted to match the 5-point Likert scale to conduct measurement. By using survey method to test hypotheses and set up conceptual models to collect 295 Vietnamese consumers who have experience in consuming organic cosmetic by explain the results through Smart PLS software. The findings show that there is positive attitude of customers to the intention of acquiring organic cosmetics, green perceived and customer satisfaction. In addition, customer satisfaction, knowledge of products, safety values, and environmental protection consciousness also play important roles to form a positive attitude of customers for products. Moreover, the consciousness of green living of consumers accounts for a high proportion in creating customer satisfaction for organic products. The results show useful information for current premises to determine the factors that influence the decision to repurchase organic cosmetic product, that provide business strategies.

Abstract
1. Introduction
    3. Research Methodology
2. Conceptual Framework and HypothesesDevelopment
    2.1. Health Consciousness, EnvironmentalConcern, Product Knowledge, Safety Value,Satisfaction, and Attitude towardRepurchasing Organic Cosmetic Products
    2.2. Green Perceived Value, CustomerSatisfaction and Attitude towardRepurchasing Organic Cosmetic Products
    2.3. Green Perceived Value and RepurchaseIntention
3. Research Methodology
    3.1. Operationalization of Constructs
    3.2. Survey Administration and Sample
4. Results
    4.1. Model Test
    4.2. Structural Model
5. Discussion and Managerial implications
6. Conclusion and Research Limitations
Reference

• Phuong Ngoc Duy NGUYEN(Office of Research and Development, School of Business, International University - VNUHCM) Corresponding Author.
• Vinh Tan NGUYEN(Academy of Politics Region II, Vietnam.)
• Nguyen Ngoc Thao VO(School of Business, International University – VNUHCM.)