This study examines the color image of uniform of airline cabin crew according to the demographic characteristics of the customer and demonstrates how it affects the cognitive image of airlines. Adjective adjectives were derived for uniform color images of all eight airlines in Korea and analyzed the image of airline brand color. Based on the analysis of color images, the difference in perception according to the demographic characteristics of passengers was analyzed. When the colors of airline uniforms are mainly blue, sky blue, white and ivory, they have a lot of trust, neat and elegant images. Uniforms with primary colors such as red, orange and green beans are found to have a lot of cheerful, developmental and enterprising images. In addition, the empirical analysis of the impact of the customer's cognitive perception and favoritism on the uniform color image of the airline crew showed that the more positive the airline's positive perception of the uniform color image, the more positive the cognitive image is. In other words, the empirical analysis revealed that the airline's uniform color image, its cognitive image of the airline, and its popularity have significant positive relationships.

Abstract
1. Introduction
2. Literature Review
    2.1. Uniform Color Image
    2.2. Emotional Image
3. Research Method and Measurement
    3.1. Research Model and Variables
    3.2. Sampling and Survey Methods
4. Empirical analysis
    4.1. General characteristics of the sample
    4.2. Color Image Preference by DemographicCharacteristics
    4.3. Relationship between Airline's EmotionalImage and Customer attitude
5. Research Results and Discussion
6. Research Limitations
References

• Hyeyoon PARK(Department of Aviation Tourism, Hanseo University) Corresponding Author.
• Soyeon PARK(Department of Aviation Tourism, Hanseo University)