This paper is an exploratory study to investigate the influence of characteristics of local government web-sites on user satisfaction and trust. The objective of this research is to identify the characteristics of local government web-sites influencing on user satisfaction and trust, and determine how they affect user satisfaction and trust. From the literature review, we identify four characteristics which are expected to influence on user satisfaction: technical, information, customer-oriented, and work-performing characteristics. In addition, we develop research model that the four characteristics are expected to affect user satisfaction and trust via users’ perceived values. The results of the research are as follows. The technical, customer-oriented, and work-performing characteristics significantly affects perceived values, which significantly affected user satisfaction and trust. Perceived value is partially mediated by user satisfaction in affecting user trust. The characteristics of local government web-sites affecting perceived values differed partially by the purpose of visitor. As for the personal goal, the technical, customer-oriented, and work-performing characteristics significantly affect perceived values, with the technical and customer-oriented characteristics having more significant effects. As for the business goal, the technical, information, work-performing characteristics significantly affected perceived values, with information characteristics having more significant effects.

1. 서 론
2. 이론적 배경
    2.1 자치단체 웹사이트의 특성
    2.2 웹사이트 운영성과 관련 선행연구
3. 연구모형과 가설
    3.1 연구모형 및 가설
    3.2 변수의 조작적 정의
4. 실증분석
    4.1 자료수집 및 표본 특성
    4.2 측정도구의 타당성 및 신뢰도 분석
    4.3 가설검정 및 결과 해석
5. 결 론
References

• Ju Hyun Song(Research institute of Cost & Management) | 송주현
• Jong Hun Park(Business School, Daegu Catholic University) | 박종훈 Corresponding Author