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Who Are Domestic Travel Agency Users and Who Buys Full Package Trips? A Study of Korean Outbound Travelers KCI 등재 SCOPUS

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한국유통과학회 (Korea Distribution Science Association)
초록

The purpose of this study is to identify differences based on demographic characteristics and travel-related characteristics: first, whether travelers used a domestic travel agency and second whether travelers purchased a full-package travel program. A sample selection probit model was used to provide simultaneous evaluation of the different characteristics of outbound travelers. The present study investigates how tourists make decisions based on two travel-pattern choices. It then goes on to explore the characteristics of outbound travelers from South Korea. The data is drawn from a nationwide survey in South Korea, and a total of 859 surveys were used for analysis. Due to the interdependent nature of the choices, a sample selection probit model was used to estimate outbound tourists’ use of domestic travel agency and purchase of full travel package. Significant determinants of domestic travel agency use are identified as age, gender, marital status, party size, children, length of travel, and travel distance, while those of full travel package purchase are age, marital status, and travel purpose. Estimated results provide manifestations of differing travel needs of outbound travelers. the results of this study demonstrate differences between travel-agency users and full-package travel-program consumers and provide determinants that affect the purchase of full-package travel.

목차
Abstract
1. Introduction
    1.1. Research Background
2. Literature Review
    2.1. Outbound Travel in South Korea
    2.2. Travel Agencies in South Korea
    2.3. Travel Agency Studies
    2.4. Travel Agencies and the DemographicCharacteristics of Customers
    2.5. Travel Agencies and Travel-relatedCharacteristics
    2.6. Model
3. Methods
    3.1. Data Collection
    3.2. Measures
4. Results
    4.1. Summary of Descriptive Statistics ofIndependent Variables
    4.2. Model 1
    4.3. Model 2
5. Conclusion and Discussions
    5.1. Conclusion and Implications
    5.2. Limitations and Further ResearchSuggestions
Reference
저자
  • Young-Joo AHN(Department of Hotel and Tourism Management, Sejong University)
  • Seul Ki LEE(Department of Hotel and Tourism Management, Sejong University)
  • Yoon-Young AHN(Department of Hotel and Tourism Management, Sejong University) Corresponding Author