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Poultry Industry Trends and Consumer Analysis in Korea: Native Korean Chicken and Processed Chicken
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/386714
pp.25-34
Poultry is one of the three major meats in Korea and is a representative source of protein. The annual per capita consumption of chicken has been showing steady growth trends, with an increase of approximately 89% in 2018 compared to that of 2005. In this study, we investigated the domestic chicken production and consumption, and conducted an overall study on the domestic chicken industry. By using consumer panel data, we analyzed the characteristics of consumers buying chicken. Specifically, poultry was categorized into two types: traditional raw chicken and processed chicken, which emphasizes convenience. The purchase of raw chickens has generally been on the decline. From these, however, the proportion of native Korean chicken and chicken cuts is on the rise. Processed chicken, on the other hand, continues to grow, especially online. After examining the consumption characteristics of consumers who buy chicken, it was found that the purchase share increased with increasing age of native Korean chickens, whereas the purchase share increased with decreasing age of processed chicken. Based on these results, we confirmed that it is necessary to establish differentiated marketing and promotion strategies for each consumer target for the growth of chicken market.
Ⅰ. Introduction
2. Domestic chicken meat market status
2.1 Status of number of domestic chickens
2.2 Status of domestic and imported chicken supply
3. Chicken meat consumption in Koreastatus of domesticchicken meat consumptionChicken meat consumptionin Korea
3.1 Data
3.2 Analysis results of chicken consumption status
4. Domestic chicken meat consumption trend
4.1 Analysis of consumer characteristics by each formof chicken meat
5. Conclusion and implications
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