The cross-boundary integration of media art and digital technology makes the innovative space of product design continuously expanded. The development of computer and Internet technology promotes the development of digital media art. Digital media art mainly relies on computer and network platform for creation, breaking the limitation of time and space. At the same time, the application of new materials and new technologies has brought about great changes in creation, which has also put forward new requirements for modern product design. Digital media art is spreading a more humanized design concept, changing the lifestyle of all classes and blurring the boundaries of traditional design. Digital media art can be said to have changed people's cognition of design. No matter from design scheme conception to software rendering, or to the final virtual dynamic display, it has proved that digital media art has penetrated into every link of product design. Design has shifted from a single static dimension to a multi-dimensional interactive dimension, and product design has been reborn due to the development of new media art, thus promoting social innovation and social change. This paper expounds the related concepts of digital media art and product design, analyzes the innovative application of digital media art in product design in detail, and looks forward to the development prospect of product design in the future.

《 CONTENTS 》
Ⅰ. Technological innovation in digital media art
Ⅱ. The fusion of technology art and product design
Ⅲ. The application of digital media art in product design
Ⅳ. New requirements of product design in digital media era
V. Conclusions
REFERENCES

• Song Xiaoli(School of Design, Jiangnan University of China.)
• Ding Meicong(School of Design. Jiangnan University.) Correspondent Author.