In Korea, where the residential environment of well-being has been especially developed, marketing using well-being brands has been actively carried out, and more recently, there has been a growing interest in the well-being brand experience and the correct understanding of consumers' perceptions and attitudes. This study was intended to reveal that the experience of well-being brands increases the attitude and confidence of brands, and consequently positively acts on the intention and loyalty of purchasing them. First of all, the well-being brand experience not only works positively on brand trust and attitude, but also raises the intention of buying again. Second, well-being brand trust is showing a positive effect on brand attitudes and intent to buy back. Third, the well-being brand attitude turned out to have a positive effect on the intention of repurchase. Unlike conventional well-being brand-related research, this study focuses on brand experience, so it provides a new understanding of well-being brand experience and consumer psychology and behavior in well-being brand marketing. Thus, adding a new perspective to existing well-being brand research, the company's perspective provides practical implications that should be considered for successful well-being marketing.

Abstract
1. Introduction
    1.1. The background and purpose of the study
    1.2. Scope of Research
2. Theoretical Background
    2.1. Prerequisite research on well-being brands
    2.2. Brand Experience
3. Research Method
    3.1. Data analysis and measurement of variables
    3.2. Target and data collection survey
4. Research and analysis results
    4.1. Feasibility and Reliability Analysis
    4.2. Hypothesis test
    4.3. Research Hypothesis
5. Conclusion
Reference

• Jae-Min LEE(SungKyunKwan University) Corresponding Author