In the case of experiments through survey methods, accurate measurements were difficult because they were influenced by the feelings of participants in the experimentation. Thus, in this paper, using eye-tracking technology, the shortcomings of existing survey methods were supplemented and quantitative assessments were made possible. A new method was presented to analyze the player's eye tracking based on the specific points on the mobile screen. The player's eye contact information is accurate because it appears immediately. A more accurate and reliable measurement is possible by comparing and analyzing the eye-tracking data and survey methods proposed in this paper.