Using the developed wedding planner selection criteria scale, this study examined whether wedding planner selection criteria differ according to consumer characteristics such as demographic characteristics and wedding preparation behaviors. The main survey for this study was conducted via the Internet with 295 consumers aged 20-30 living in the Seoul metropolitan area. The data collected from the survey processed and analyzed using the statistical programs SPSS 21.0 t-test. Analyzing how wedding planner selection criteria differ according to consumers’ demographic characteristics and wedding preparation behaviors, results shown for the wedding planner selection criteria were all four points on average except for individual characteristics and important sub-factors regardless of the consumers’ characteristics, and various results were derived depending on the consumers’ characteristics. This study has various practical implications in that it verified the difference in wedding planner selection criteria according to consumer characteristics and determined how much money consumers were willing to play for wedding planners. It is recommended that future studies take various approaches to investigate how wedding planner users are satisfied with or place importance on wedding planner services and conduct empirical using the selection criteria developed in this study to compare influential variables that affect behavior intention and willingness to pay according to consumer type.

Abstract
I. Introduction
Ⅱ. Background
    1. Wedding planner selection criteria accordingto customer characteristics
    2. Willingness to pay
Ⅲ. Methods
    1. Research questions
    2. Data collection and analysis method
    3. General characteristics of the sample
Ⅳ. Results and Discussion
    1. Characteristics of the respondents’ weddingpreparation behaviors
    2. Wedding planner selection criteria accordingto customer characteristics
Ⅴ. Conclusion
References

• Ha Jeong Kim(상명대학교 대학원 웨딩비즈니스 전공) | 김하정
• Jihun Yu(상명대학교 의류학과) | 유지헌 Corresponding author