As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach’s alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company’s eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer’s perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

Abstract
1. Introduction
2. Theoretical Background
    2.1. Environmental Concern
    2.2. Image of Internal GSCM Practices
    2.3. Consumer Purchasing Behavior
3. Hypotheses and Research Model
    3.1. Environmental Concern and InternalEnvironmental Management Image
    3.2. Environmental Concern and Eco-DesignImage
    3.3. Internal Environmental Management Imageand Consumer Purchasing Behavior
    3.4. Eco-Design Image and Consumer PurchasingBehavior
4. Research Method
    4.1. Data Collection and Sample Characteristics
    4.2. Measurement of Variables
    4.3. Reliability and Validity Tests
    4.4. Empirical Analysis
5. Discussion and Conclusion
    5.1. Discussion
    5.2. Implications
    5.3. Limitations and Suggestions for FurtherResearch
    5.4. Conclusion
References

• Changjoon LEE(Department of Logistics, Services, Operations Management, Sogang University)
• So-Youn LIM(Department of Global Service Management, Sogang University) Corresponding Author