논문 상세보기

The Effect of Boredom Proneness on Smartphone Addiction and Impulse Purchasing: A Field Study with Young Consumers in Turkey KCI 등재 SCOPUS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/394953
서비스가 종료되어 열람이 제한될 수 있습니다.
한국유통과학회 (Korea Distribution Science Association)
초록

The study seeks to understand the effects of boredom proneness on impulse purchasing and smartphone addiction of young consumers. Moreover, the possible mediating role of smartphone addiction is tested for the effect of boredom proneness on impulse purchasing. Nowadays, the effect of emotions on human behavior is generally accepted, and boredom is one of the important and common problematic feelings or moods at various levels of life due to factors like unemployment, not being able to work in a suitable job, not getting appropriate education matching individual abilities, monotony of tasks, and feeling life is meaningless. Investigating the effect of boredom on specific consumer behavior would increase our knowledge about consumer behavior. For the research, a survey was conducted 313 students from Kirikkale University, Keskin Vocational High School; the data were collected by convenience sampling method. The data were processed through statistical tools like exploratory factor analysis, coefficient alphas, and regression analysis. The results of the study reveal that boredom proneness affects impulse purchasing and smartphone addiction. In addition, it is understood that smartphone addiction plays a mediating role in the effect of boredom proneness on impulse purchasing. These results indicate that boredom can be an important factor affecting certain negative consumer behaviors.

목차
Abstract
1. Introduction
2. Literature Review
    2.1. The Concept of Boredom
    2.2. Boredom and Consumption
3. Hypothesis Development
4. Research Methods and Materials
    4.1. General Features of the Participants
    4.2. Factor and Reliability Analysis
    4.3. Testing the Hypotheses
5. Results and Discussion
6. Conclusions
References
저자
  • Ibrahim BOZACI(Department of Marketing and Advertising, Keskin Vocational High School, Kirikkale University) Corresponding Author.