This research investigates the credit management guidelines to strengthen Thai industrial sector. The research has been simulated from the findings of both qualitative and quantitative of 500 questionnaires distributed to industrial business executives in Thailand. The data were analyzed by descriptive analysis categorized into SME and large enterprises, and SEM to conduct the model in consistent with the empirical data. The results show that: (1) the credit management guidelines consist of 4 factors: a) characteristics management b) financial management c) operations management and d) assets management. The business executives gave overall importance on the guidelines at a high level with an average of 3.86. (2) The development of SEM shows that the model fits with the empirical data at Chi-Square probability level = 0.084, CMIN/DF = 1.164, GFI = 0.965 and RMSEA = 0.018. (3) The characteristics management directly influences the financial management and the operation management. The financial management directly influences on the assets management. The assets management has direct influence on the operations management. The findings show that the characteristics management is the essential starting component in SEM and the financial management factor has the most influence in the assets management variable with standard regression weight of 0.990.

Abstract
1. Introduction
2. Literature Review and Hypothesis
    2.1. Characteristics Management
    2.2. Financial Management
    2.3. Operations Management
    2.4. Assets Management
    2.5. Related Research
    2.6. Hypothesis
3. Research Methods
    3.1. Qualitative Research
    3.2. Quantitative Research
    3.3. Data Analysis
    3.4. Samples
4. Results and Discussion
    4.1. Qualitative Research
    4.2. Quantitative Research
    4.3. Structural Equation Modeling
5. Conclusion
References

• Chittikhun KULCHITTIVEJ(Faculty of Business Administration, King Mongkut’s University of Technology North Bangkok) Corresponding Author
• Pairat PORNPUNDEJWITTAYA(Faculty of Business Administration, King Mongkut’s University of Technology North Bangkok)
• Thanin SILPCHARU(Faculty of Business Administration, King Mongkut’s University of Technology North Bangkok)