The purpose of this study is to estimate farmers’ willingness to accept (WTA) of direct payment for increasing public benefit using the contingent valuation method. The double-bounded dichotomous choice and the open-ended question were used to measure WTAs for basic form and optional form, respectively. The results show that WTA for basic form was inversely proportional to the acreage. WTAs were KRW 1,694,001 with 2 ha or less, KRW 1,617,789 with over 2 ha~6 ha, and KRW 1,562,977 with over 6 ha. The results also indicate that WTAs for optional form are similar to payments of agricultural environmental conservation program except physical (chemical) control of pests and weed. The results of this study can provide useful information for the establishment of direct payment for increasing public benefit.

Ⅰ. 서 론
Ⅱ. 분석방법
    1. 분석모형
    2. 자료수집 및 설문디자인
Ⅲ. 분석결과
    1. 기초통계
    2. 기본형공익직불제의 최소수용의사금액
    3. 선택형공익직불제의 최소수용의사금액
Ⅳ. 요약 및 결론
References

• 김세혁(경북대학교 농업과학기술연구소) | Kim Se-Hyuk
• 채홍기(경북대학교 농업경제학과) | Chae Hong-Gi
• 김태균(경북대학교 농업경제학과) | Kim Tae-Kyun Corresponding author