This study was conducted to analyze the factors influencing participation intention in urban agriculture. The theoretical foundations of the study were Theory of Planned Behavior (TPB) and Pine and Gilmore’s Experiencel Economy. The type of household composition was set as the moderating variable between these independent and dependent variables. In order to test the research model, hierarchical regression analysis was conducted on 439 effective respondents. The empirical analysis results are as follows. Educational experience factors, escapist experience factors, attitudes, subjective norm, and perceived behavioral control, which were set as independent variables to positive (+) influence participation intention in urban agriculture. In addition, the impact of their influence relationship was as follows : perceived behavioral control > attitudes > escapist experience factor > subjective norm > educational experience factor. On the other hand, as a result of analyzing the moderating effect according to the household composition, there was a significant difference in the effect of educational experiences, escapist experiences, and subjective norm on participation intention in urban agriculture. Significant results were not tested on the moderating effects between attitudes, perceived behavioral control, and participation intention in urban agriculture. Based on the results of this empirical analysis, academic and practical implications were presented.

Ⅰ. 서 론
Ⅱ. 이론적 배경
    1. 도시 농업(Urban Agriculture)
    2. 계획된 행동이론(Theory of Planned Bahavior)
    3. Pine II and Gilmore의 체험모델
    4. 가구 구성의 조절 효과
Ⅲ. 연구 설계
    1. 연구 모형
    2. 가설 설정
    3. 설문 설계 및 조사
Ⅳ. 실증 분석 결과
    1. 응답자 특성
    2. 타당도와 신뢰도 분석
    3. 요인 간 상관관계 분석
    4. 가설 검정 결과
Ⅴ. 결 론
    1. 연구 결과 요약
    2. 논의 및 시사점
    3. 연구의 한계 및 향후 방향
References

• 윤중환(호서대학교 벤처대학원) | Yoon Joong-Whan
• 허철무(호서대학교 벤처대학원) | Heo Chul-Moo Corresponding author