The objective of this study is to analyze the consumer perception of reusable wreath and present the considerations for introducing the labeling system, and to calculate the social benefits and costs of that. For this, We did an internet survey on the perceptions and willingness-to-pay for reuse wreath to 330 adults. As a result, only 56.1 percent of those who ordered wreath were found to check whether they actually arrived. 73.6% of the respondents had the willingness-to-purchase a reusable wreath if the price was reasonable, and 43.6% were in favor of labeling reused wreath as 'reused wreath'. The social benefits of introducing the reusable currency marking system are about 155,692 million won and the social cost about 43.52 million won. If reusable wreath are not recognized and purchased at the price of new one, economic and emotional losses of domestic horticulture farmers and consumers may occur. Therefore, related agencies will be able to expand sales of domestic flower producers and protect the economic and emotional benefits of consumers if they make efforts to establish and operate a reusable wreath labeling system.

Ⅰ. 서 론
Ⅱ. 연구방법
    1. 설문조사
    2. 재사용화환 표시제도 도입의 비용 및 편익
Ⅲ. 연구결과
    1. 화환구매실태
    2. 재사용화환에 대한 인식 및 지불의사금액
    3. 재사용화환 표시제도 도입에 따른 고려사항
    4. 재사용화환 표시제도 도입으로 인한 비용과 편익
Ⅳ. 요약 및 결론
References

• 허승욱(단국대학교 환경자원경제학과) | Heo Seung-Wook
• 양성범(단국대학교 환경자원경제학과) | Yang Sung-Bum Corresponding author