This study attempts to examine the relationships between transformational leadership, learning orientation, firm innovativeness, and financial performance. Specifically, the moderating effect of learning orientation and firm innovativeness. The data collected from 606 SMEs in Thailand were evaluated using the structural equation modeling, typifying that quantitative research. The results revealed that transformational leadership had a positive effect on learning orientation. Similarly, transformational leadership had a positive effect on firm innovativeness. Further, the study found that transformational leadership had a positive indirect effect on financial performance through the mediation of learning orientation. The results of the study found that transformational leadership had a positive indirect effect on financial performance through the mediation of firm innovativeness. Transformational leadership and learning orientation to improve innovation within the organization, including organizations and leaders among themselves. Especially, innovative firms inculcate ideals of promise to learning, open-mindedness, and shared vision. Furthermore, practitioners can use the findings of this study when they perform their role of leaders to challenge creativity and innovation among followers. Finally, those developments would influence a procedure of evidence procurement, evidence distribution and shared explanation that escalations equally individual and administrative effectiveness owing to its influence going on products.

Abstract
1. Introduction
2. Literature Review and HypothesesDevelopment
    2.1. Transformational Leadership and LearningOrientation
    2.2. Transformational Leadership and FirmInnovativeness
    2.3. Transformational Leadership andFinancial Performance Mediated byLearning Orientation
    2.4. Transformational Leadership andFinancial Performance Mediated by FirmInnovativeness
3. Research Framework
4. Research Method
    4.1. Sample Characteristics and Data Collection
    4.2. Measurement
5. Results and Discussion
6. Conclusions
7. Limitations
References

• Ploychompoo KITTIKUNCHOTIWUT(Mahasarakham Business School, Mahasarakham University) Corresponding Author