The role of the social environment for any activity is crucial as it prompts new ideas and plays a role of lever for entrepreneurial longevity and creating value through social wellbeing. The lack of entrepreneurship related knowledge in Pakistan has taken the challenge of lesser entrepreneurial activity as compared to other counterpart Asian countries and ranked 138 out of 189 countries on the level of ease of doing business. The study aims to investigate the social environment as a mediator among idea generation, business creation, financing decision and entrepreneurial activity by utilizing quantitative approach. In order to achieve the objective, a total of thirty eight items scale was selfadministered for data collection. A non-probability, snowball sampling technique was employed and assembled a total of 300 complete responses through online and paper based surveys as per information provided by the chamber of commerce of three regions namely; Sukkur, Hyderabad and Karachi Sindh, Pakistan. The data analysis result strongly supported the main research question as the entrepreneurial activity increased up to 43.8% after applying social environment as a mediator. This research can help to enhance entrepreneurial activities in Pakistan by creating awareness to support entrepreneurs at social level for entrepreneurship.

Abstract
1.Introduction
2. Literature Review
    2.1. Entrepreneurship
    2.2. Social Environment
    2.3. Idea Generation
    2.4. Business Creation
    2.5. Financing Decision
3. Theoretical Model and HypothesesDevelopment
4. Research Methodology
5. Results and Discussion
    5.1. Respondents’ Profile
    5.2 Reliability and Convergent Validity
    5.3 HTMT - A New Criterion to AssessDiscriminant Validity
    5.4. Coefficient of determination (R2)
    5.5 Path Coefficients
    5.6 Hypothesis Testing
6. Conclusion
References

• Ayaz Ali MAITLO(Institute of Business Administration, Shah Abdul Latif University) Corresponding Author
• Salman Bashir MEMON(Institute of Business Administration, Shah Abdul Latif University)
• Iram Rani SHAIKH(Institute of Business Administration, Shah Abdul Latif University)