논문 상세보기

A Study on effect of Customer Intergration & Market Orientation on Management Performance through SCM Performance KCI 등재

고객통합 및 시장지향성이 SCM성과 및 경영성과에 미치는 영향에 대한 연구

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/400120
구독 기관 인증 시 무료 이용이 가능합니다. 4,500원
한국산업경영시스템학회지 (Journal of Society of Korea Industrial and Systems Engineering)
한국산업경영시스템학회 (Society of Korea Industrial and Systems Engineering)
초록

As globalization has been progressed, companies faced a situation in which it was difficult to secure global competitiveness only with their internal management systems. To overcome this, Supply Chain Management (SCM) emerged, which optimizes the whole supply chain process from suppliers to demand companies. In this study, it was analyzed that the effects of customer integration among the integration factors of SCM, and market orientation among the strategic orientations on management performances such as non-financial performance and financial performance through a mediating role of flexibility. At this time, it was analyzed whether CEO's support has a moderating effect on the influence of the market orientation. As a result of analysis, the customer integration was found to have an indirect effect on the non-financial performance and the financial performance through the flexibility. The market orientation was found to have a direct effect on the non-financial performance and at the same time, indirectly affected it through the flexibility. In addition, it was shown that more the level of CEO's support, higher the influence of the market orientation. This moderating effect had an indirect effect on the financial performance. Based on the above findings, various implications for improving management performance were proposed. This study suggests that investments in computerization such as ERP and smart factories can improve supply chain management performance and ultimately improve customer satisfaction and financial performance.

목차
1. 서 론
2. 선행연구
    2.1 고객통합과 SCM유연성 및 비재무적 성과의 관계
    2.2 시장지향성과 SCM유연성 및 비재무적 성과의관계
    2.3 비재무적 성과와 재무적 성과의 관계
    2.4 최고경영자 지원의 조절효과
3. 연구설계
    3.1 연구모형
    3.2 설문지 구성
    3.3 연구방법
4. 실증분석
    4.1 표본의 일반적 특성
    4.2 타탕성 및 신뢰성 분석
    4.3 가설검증
5. 결 론
References
저자
  • He-Kyung Jung(한양대학교 일반대학원) | 정희경
  • Won-kyo Kim(한양대학교 일반대학원) | 김원교 Corresponding Author