This study is aimed to prepare the promotion strategy to spawn snow crab resources and create their habitats using SWOT-AHP analysis. Currently, the creation program of spawning and habitat ground (CPSH) of various fisheries resource is a continuing process, however, none of these CPSH can be labeled as being effective in Korea. In order for CPSH to be effective, it must be planned systematically. Therefore, it is necessary for establishing promotion strategy on the CPSH. SWOT-AHP analysis is used to improve explanation ability of SWOT analysis. In this research, we suggested three strategies and 15 implementation plans of the CPSH using SWOT-AHP analysis. It is expected that the economic feasibility, ecosystem and recovery of fisheries resources will improve significantly. Consequently, to increase the performance of CPSH, it is necessary to focus on the developing an efficient and executive promotion strategy on the CPSH.

Abstract
Ⅰ. 서 론
Ⅱ. 분석 이론적 배경
    1. SWOT-AHP 분석
    2. 선행연구 검토
Ⅲ. 연구방법
    1. SWOT 요인 분석
    2. SWOT 전략방향 도출
    3. SWOT 전략방향에 따른 3대 기본전략 도출
    4. 실행과제 도출
    5. SWOT-AHP에 의한 우선순위 결정
Ⅳ. 분석결과
Ⅴ. 결 론
REFERENCES

• 강석규(제주대학교) | Seok-Kyu Kang (Jeju National University)
• 강기춘(제주대학교) | Gi-Choon Kang (Jeju National University)
• 황진욱(한국수산경영기술연구원) | Jin-Wook Hwang (Korea Institute of Aquatic Industry Management & Technology) Corresponding author