Purpose: The purpose of this study is to narrow the target down to college students representing single-person households to identify the main attributes of their choice of Home Meal Replacement(HMR) and to look at the impact on satisfaction and repurchase intentions. Research design, data and methodology: An online survey was conducted for consumers who purchased HMR products at least once and a total of 264 questionnaires were used for demonstration analysis. The collected data have verified for validity and reliability between measurement variables through exploratory factor analysis and reliability analysis. Results: As a result, curiosity, economy, safety, and brand, which are HMR selection attributes that university students’ value, have a significant impact on satisfaction, and satisfaction has a significant impact on the intention of repurchase, a variable of behavior. In addition, the adjustment effect of health value pursuit was significant only in safety attributes. Conclusions: This study divided the target group to examine what the HMR selection attributes of single-person college students are, the main consumer of HMR, and how selective attributes affect satisfaction and willingness to repurchase. In the process, we wanted to find out if there was a moderating effect on the health-oriented values in the dietary lifestyle.

Abstract
1. Introduction
2. Theoretical Background
    2.1. Selection Attributes of HMR Products forSingle Person Households
    2.2. Curiosity
    2.3. Brand Pursuit
    2.4. Economic Efficiency
    2.5. Safety
    2.6. Satisfaction and Intention to Repurchase
    2.7. Moderating Effect of Health Pursuit Value
3. Research Method
    3.1. Research Model
    3.2. Sampling and Survey Method
4. Empirical Analysis
    4.1. Measurement Item Evaluation
    4.2. Research Theory Verification
    4.3. Moderating Effects in the Pursuit of Consumer Health Value
5. Conclusion and Implications
References

• Seong-Soo CHA(Dept. of Food Science & Service, College of Bio-Convergence, Eulji University)
• Eun-Jeong NOH(Industrial Cooperation, Dong Kook University, Korea) Corresponding Author