Jeju has become an important hub for tourism and English education in Northeast Asia and the importance of English in Jeju cannot be overemphasized. This paper compares the psychological and cognitive approaches of SLA motivation and sociological approaches of investment. Language learning involves the complex identities of language learners. Poststructuralists are interested in how language learners’ positions might influence their investments and how their investments affect their identity formation. However, researchers in Jeju have not given enough attention to the identity changes and investment transformation during students’ English learning processes. Therefore, it is important to investigate English learners’ investment and identity formations in the various sociocultural contexts in Jeju.